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Hotels, travel companies, restaurants, and other establishments
contract with our company in order to provide these incentives.
They offer these incentives to get people to use their services
and see what they have to offer. This builds brand loyalty.

For example, hotels rarely experience full occupancy except
during conventions, major holidays and weekends, so they
contract with certain travel promotion companies, like us, to give
the rooms away free with the 3 day, 2 night vacation certificate
to get people to come and see what they have to offer. When
hotels have empty rooms, they do not make any money, and it's
a waste of a good room. Although they have lost the price of the
room regardless, they can still let you stay for free in the hopes
that you'll stay longer, eat in their restaurants, spend money at
their in-house shops and casinos, and take advantage of their
amenities (spa, room service, etc.). And when you leave, after
having had a great time, they hope that you'll come back to stay
with them in the future and maybe even tell a few friends. This
builds brand loyalty.